Throughout the years I’ve had the opportunity to be a yoga studio manager for studios across the United States. My journey as a manager began in retail then moved into fitness and eventually landed me into my favorite, yoga!
I learned how to manage a yoga studio with little to no training and even started at one yoga studio with just a post-it left for me on my first day.
So welcome to my journey and the six lessons I learned my first month as a yoga studio manager.
Every yoga studio needs a system (or many) so the studio team can be on the same page and confident in their place of work.
I create two binders which I also provide as a PDF so if you’re currently online (we all are) this is for you.
The first binder is a how-to on every studio system such as:
Checking In Students
The second binder is everything your team needs to know about the studio as a brand or company, such as:
Studio Policies (students + staff)
Retail Details (If you have a yoga boutique)
Gratitude is everything and so are the little things!
Make the effort to tell your staff thank you and applaud them when they’re doing a great job. This is truly one of the best things you can do for yourself and your community.
A Few Things You Can Do To Express Gratitude:
Write your staff a thank you note and after you set the example of gratitude, provide them with thank you notes to write to each other.
Buy your early morning staff coffee.
Provide treats when you give them hard tasks such as a membership goal or a mat clean out. Successful treats include smoothies, cookies or pizza.
Host a free manifesting workshop for your staff so they can work on their dreams. If you’re new to manifesting read last weeks guide:
Find out the superpower of everyone on your team. Then assign them to tasks that align with their power.
For example, one of my staff members had a degree in Environmentalism and was passionate about helping the Earth.
I assigned them to researching green products for our studio and taking care of the recycling. Those were two tasks off of my list and something they really loved doing.
It’s a win win!
Whether it aligns with you or not, you cannot have a yoga studio without it being a business.
Therefore, you need to make money at your studio. Which means you need to know how to sell and train your staff to do the same. Do not hire front desk staff who are uncomfortable with selling. Trust me. The only way to keep your doors open and the lights on is with paying students.
People value a business more when they pay a decent amount for a product.
Because the product has value and now your students are more motivated to show up for class simply because they paid for it.
Own up to your mistakes. Your staff and studio will respect you for your human moments more than anything else.
We all make mistakes because we aren’t perfect and that’s okay. When we own up to our mistakes, we can move forward together with our team.
You can love yoga and still experience burn out. It’s a thing!
This is the most important lesson I had to learn and then relearn. You’re not just a manager or studio owner. You are a leader within your yoga community which means you are the person who knows and does ALL THE THINGS. This can lead to burn out if you don’t take care of yourself or if you don’t ask for help.
So please ask for help and read resources such as the one below by The Yoga Nomads:
Lastly, hire one or TWO assistant studio managers, a lead teacher and a lead front desk role in addition to your teachers and front desk staff so you can focus your energy on the bigger tasks. Please read this over and over again. Do not let yourself get burnt out or let your ego trick you into thinking you can do all the things without help. It’s not a thing. Take care of you! You deserve it!
Managing a yoga studio is one of the most rewarding job roles in the world. You get to practice and teach yoga in addition to wearing yoga pants for a living. I can’t think of a better job.
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Brytta is a world traveling yoga instructor from NYC. She is a lover of glitter, SUP Yoga and climbing waterfalls. When she's not adventuring around the world and teaching yoga, she's writing about her adventures, interviewing inspiring souls and coming up with new ways to take her yoga off the mat and into the world! A big fan of discovering new poetry, her current favorite poets are: Rupi Kaur, Lena Moon, and Carlos Andres Gomez.